Vline Escapes
Learn how SECL Project helped V-Line promote their new Escapes Application
Vline Escapes
Learn how SECL Project helped V-Line promote their new Escapes Application
Brief
V-Line rail network approached SECL Project to assist in promoting the launch of their Escape Application which helped people to escape and visit new attractions and destinations. They wanted to promote the application to their fanbase on Facebook, drive engagement and build their customer base.
Solution
SECL Project designed a Facebook application game. We ran an online campaign driving people to the V-Line Facebook page where they could access the game. The game presented as jumbled photo of a destination and a visitor would unjumble as fast as they could. Their time would be displayed on their own feed encouraging their friends to play.
Outcome
The game attracted thousands of people playing it and multiple downloads of the new Escapes mobile application. All game participants were added to the V-Line customer database and sales to escape destinations increased during the campaign promotion.
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