Cotton On
Learn how SECL Project helped launch Baily Smith as a brand ambassador
Cotton On
Learn how SECL Project helped launch Baily Smith as a brand ambassador
Brief
To celebrate the AFL legend Baily Smith becoming a brand ambassador for Cotton On in 2022, Cotton On wanted to launch a billboard advertising campaign around Melbourne, showcasing their latest gear as worn by the AFL super star
Solution
In collaboration with Pace Advertising, we teamed up and placed billboard advertising predominately around metro Melbourne through outdoor vendors including QMS and OOH Media. We had 129 billboards in key locations which helped launch Baily Smith as the Men’s underwear brand ambassador.
Outcome
The month long campaign reached in excess of one million people. Billboards were photographed and shared on social media boosting the campaign’s overall reach. Cotton On men’s underwear was the talk of the town and a boost of sales cemented Baily Smith as the Cotton On brand Ambassador of choice.
Billboards
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people reached
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milion
increase in sales
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